Amazon has announced a move to stem malicious reviews, but despite positioning itself as the world’s leading bookseller, the protection it plans won’t apply to books.

The retail giant says it will cap how many reviews any customer can submit in a given week. Each user will be limited to five each week,  except for products that have been verified by the company as purchased by the reviewer.

The new rule won’t apply to books, music or video. The details appear in Amazon’s updated Community Guidelines.

“Customers can now only submit a limited number of non-Amazon Verified Purchase reviews a week. The limit is five and the count is calculated from Sunday at 12:00am UTC through Saturday 11:59pm UTC. Customer’s ability to submit Amazon Verified Purchase reviews will not be impacted. This policy also does not apply to Vine reviews or reviews on digital and physical books, music, and video.”

It appears to miss the point by a wide mark. Amazon’s review system has been in the spotlight in the US, as the company reportedly suppressed some negative reviews and ratings of Fox News anchor Megyn Kelly’s new memoir, politically motivated commentary submitted by people who hadn’t been verified to have purchased the book.