Bonnier Zaffre headquarters in London's West End

Bonnier Zaffre headquarters in London’s West End

Bonnier Publishing Fiction, a division of Bonnier Publishing, has announced that it has changed its name to Bonnier Zaffre.

Under its new name, the publisher will focus on expanding its fiction list, under imprints Zaffre, Twenty7, Totally Entwined, Hot Key Books and Piccadilly Press.

The change of name follows a series of high-profile appointments in 2015, including Jane Harris who now heads up the children’s fiction imprints. Kate Parkin heads up the adult fiction imprints and James Horobin leads the sales, marketing and publicity efforts across the division. Eleanor Dryden, currently publishing director of Avon, HarperCollins’ commercial fiction arm, joins shortly as publishing director for women’s fiction.

Last year, Bonnier Zaffre CEO Mark Smith set out his ambition to transform the division into a £20m business by 2020.

To help it hit the target, Bonnier is to continue on the acquisition trail, looking to expand its adult fiction business with new imprints in 2016.