Penguin Random House is said to be considering selling off illustrated books imprint Dorling Kindersley.

Sky News reports that the publishing giant is in talks with investment banks about an auction.

Penguin’s parent company Pearson bought Dorling Kindersley when the company ran into financial difficulties. They over-estimated the demand for Star Wars-branded books. It led to a huge amount of unsold books and loss in revenue.

The illustrated book specialist was founded in London in 1974. It works with brands Star Wars, Disney, Lego and Marvel. It has done well by producing branded books, as well as producing various cook books, including those by Mary Berry, and educational books by Carol Vorderman.