Wattpad‘s newly launched program, Wattpad Futures, lets advertisers insert ads between the chapters of eligible authors’ stories, providing revenue to authors and exposure to advertisers.

“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s Co-Founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”